SoupaFit
Brand Development • Identity • Vector Illustration
Soupafit is an athleisure brand that focuses on fitness. They offer comfortable and versatile clothing for both workouts and everyday wear. The brand emphasizes comfort, casual style, and anime elements.
For this brand, the logo needed to have a clean and unique presentation. Because the clothing line focuses on simple and essential pieces, the logo didn't need to be intricate, but it should be easy to recognize.
Including a symbol provides good contrast from the text. And by drawing inspiration from anime themes the resulting logo stands out from the competitors.
An alternate version of the logo was created to keep a solid colored background without the need of a large square.
SoupaFit doesn't have specific brand colors. The objective is to ensure that the logo can be placed on any colored fabric and still be easily readable and recognizable.
