Noa's Magnetic Adventures - Campaign Launch

About The Project:

At the Start of 2022 we were tasked to renew the sales of the collectible Magnets ( with visuals of different Georgian Regions ) that came in with the toy boxes for kids.

After thinking about different approaches and campaign ideas we decided to change up the

whole concept.

The idea was to not only boost up the sales but to turn those magnet collections into something more meaningful, an educational storytelling device that would tell the children about those specific and unique Regions, thus we decided to create 13 animations following the adventures of a beloved to be character Noa.

Each Magnet's visual was redesigned into the 13 different collectable tickets with barcodes , which after scanning would show an animation of that specific Region.

Creating Noa:

When creating our main character i reminisced about my own childhood. Remembered how often i thought of fun adventures and how hard it was for me to just stay still.

Noa is like that, he's incredibly curious and mischievous. That is the reason that led him to finding an old box filled with 13 magnets, which would then take him on adventures around the Georgia.

Working Process:

The process was as follows, reading the script , doing the rough sketches , re-reading the script, once again and making any necessary changes, doing the line art and then coloring the final visuals.

After finalizing the illustrations the visuals were then sent to the Motion Designer . Some parts were 2D animated frame by frame and then the rest was motions magic to make the pictures come to life .

This is what our briefs would often look liked:

Typography and Name:

I had couple of differant versions before getting the finish line. the main inspiration came from the 90's Cartoon Network's typographies , thus the final name and design - "Noa's Magnetic Adventures" was created.

Georgian Sounds:

With the help of our talented friend , unique music and sounds were created for the each region of Georgia. you can listen to the full playlist here:

The Playlist

Ticket Thumbnails:

The Website:

Before wrapping up , we made a website where kids would follow Noa's adventures and have the library of all animations they have collected.

Campaign launch:

After a year, we were finally ready to go Digital. This was our first Teaser Trailer and Poster :

Social Media:

After the teasers Social Media Posts were Focused to raise the awareness about the project and understand how the tickets work.

We made instructional Posts about the usage of tickets, Get to know Posts about Noa's Character, Question Based posts to raise the engagement, interactive videos etc..

The Animation:

Until the Project goes fully public, right now the only way to watch all the animations is by buying the Toy Box - "Koshki" and scanning the Magnetic Tickets but before that i hope you enjoy this one chapter of adventures with Noa.