To launch the exclusive "Shoe Affair" designer shoe pop-up store at the Melrose Arch Edgars, we commsioned teams of photographers and stylists to express their ode to woman and their relationship with shoes in one picture. Each photograph was inspired by the designer shoe that they were given. We framed and auctioned these artworks off at the launch party and raised money for the Cinderella Project, an organisation that donates dresses and shoes to underpriviledged girls for their Matric Farewells. 

 

We recieved a Gold Craft Loerie Award for the Sacha Waldman execution and we were nominated for the WGSN Global Fashion Awards in the Collaboration category, alongside the likes of Coke Light X Karl Lagerfeld.