Aline Wellness is a functional health space located in Sault Ste. Marie, Ontario and founded by physiotherapist and pilates instructor Ali Greco. Ali has a special interest in orthopedic and pelvic health physiotherapy and mat and reformer pilates. She strives to create a joyful environment that motivates everyone to play an active role in their health and wellness journey. Her mission is to provide compassionate, patient-centered care for people of all ages to move comfortably and confidently.
Project by The Soulful Entrepreneur
Art Direction: Stella Habib & Juliana Ribeiro
Design: Juliana Ribeiro
The Aline Wellness logo is a typography-focused design intended to communicate the outcome Ali strives to support for her clients through her interdisciplinary offerings: movement with comfort and confidence. Deeper meaning is communicated through the subtle customizations to maintain a minimal, light and uplifting feel that resonates with anyone, regardless of gender.
When Ali first reached out to us, she shared her vision for aline wellness. Within that vision, we discussed her desire to launch an apparel and accessory brand: Aline Active. Aline active is a sub-brand of aline wellness which is visually consistent with the main brand to create continuity and strengthen brand recognition. From bucket hats to tank tops, ali has already started to bring this related brand to life.
We designed a custom, multi-page Squarespace website, built on version 7.1, that would help prospective clients feel and visualize the intention that Ali has infused into the design of a warm, inviting wellness space. We integrated Squarespace with two platforms to support online booking: Mindbody, for movement classes, and Jane, for physiotherapy appointments. We also integrated Squarespace with Flodesk to deliver an automated welcome sequence to new newsletter subscribers. The result: a digital space which aligns with her physical space and starkly contrasts with the stereotypical ‘sterile’ clinic to show people that they can experience greater ease on their unique wellness journeys.
Watch the reels we created for the launch:
