What is re/imagine?
Re/imagine is a social media initiative aimed at raising awareness about the ongoing advancements in Artificial Intelligence (AI). The campaign seeks to spark discussions on contentious AI-related topics, encouraging individuals to share their opinions passionately on online platforms. Through this engagement, the initiative aims to generate "noise marketing" whereby people express their concerns and viewpoints regarding AI.
Additionally, Re/imagine serves to spotlight Midjourney, positioning the company as a mediator capable of bridging the gap between sceptics and enthusiasts of AI. As an AI company, Midjourney endeavours to facilitate constructive dialogue and offer solutions that resonate with both sides of the debate.
What is the problem?
Despite Midjourney's attempts to satisfy the public through the implementation of measures such as a takedown policy for artists to report the misuse of their work and a censorship system that prohibited potentially offensive words related to religion or politics, there remains dissatisfaction among AI Naysayers regarding the company's ethical practices.
midjourney
Midjourney, Inc., an independent research lab based in San Francisco, has developed and hosts a generative artificial intelligence program and service known as Midjourney. This innovative system generates images based on natural language descriptions, referred to as 'prompts'.
Objective
To generate favourable brand reputation for Midjourney, enabling naysayers and optimists of AI to utilize their services, thus
increasing website traffic flow.
increasing website traffic flow.
Design approach
Social Media Campaign: A social media landing page that utilises typography to convey a statement in a form of Series ads/Carousel posts. The social media posts will carry out in phases.
phase 1: Strike up with a bold phrase/statement about AI to entice people and create awareness of the social media page. People will start having a heated debate on that topic.
phase 2: Share their arguments and opinions and pick out opportunities from their claims to find a middle ground. Then
start introducing the re/imagine campaign
start introducing the re/imagine campaign
phase 3: Pick out opportunities from their arguments that align with each other to find a middle ground and start introducing the campaign re/imagine
Marketing
Public Transport: Promoting Midjourney services through advertising at public spaces using the tagline to create a phrase to engage people to be interested
Midjourney website
End-point: Users will be brought to Midjourney's website and immediately simulate and reinforce the campaign Re/imagine
as a hero banner whilst piquing user's curiosity in checking out the services provided by Midjourney. This could potentially improve the target audience views on using AI tools and hence generate favourable brand reputation on Midjourney.
This is a school-based project, hence all mentions of Midjourney are solely for personal use only.
