The disabled Healthcare Aible

Brand Identity

Previously, the treatment of the disabled and the environment were poor, as Aristotle claimed, "Leave the law to prevent raising children with disabilities." In the modern era, campaigns to improve the environment for disabled people such as Barrier Free and Wethe15 are underway, and awareness and the environment are improving as many people, including Stevie Wonder, try to improve treatment. Aible aims to create a better environment by accepting modern ideas and environments rather than following customs bound by past records, customs, and customs. Based on the keyword "We are same," the logo was created to express that the essential roles and actions are the same even though there are some differences in appearance.

Brand Color Identity

I chose Black & White as the main color tone in pursuit of a universal design that people with color weaknesses can enjoy without restriction. To solve the problem of visibility of color weaknesses, we formed a tone and manner focusing on brightness, and white symbolizes the possibility of drawing the future, and black symbolizes the will and power to draw one's life. We chose the concept of color as Universal, which contains the will and thoughts of those who live without much difference from the general public.

Brand Motif

Although we are the same human beings, we are classified as disabled or ordinary people due to physical differences. Although we may have different appearances, we are human beings with the same mind. Humans defined existence as a perfect figure, "square," and created motifs by applying their own reinforced senses and characteristics. Motifs, which add characteristics from being able to stay in an ordinary square, express their willingness to move forward without being complacent with disabilities.