伴随着生活水平的提高与社会的发展，消费者更加注重安全、健康有品质的产品，对挑选母婴用品的宝妈来说，放心可靠的产品是第一要素。
柚柚是一位六个月的宝宝，在妈妈的呵护下正在健康的长大，在成长的过程中妈妈有诸多的烦恼，比如在母婴用品的选择上慎之又慎，倍感焦虑，于是妈妈决定做自己的母婴店品牌，而柚柚就是她的“首席体验官”，对每一件商品严格把控精心挑选，让宝妈远离焦虑，让宝宝健康成长。
品牌与IP的结合，可以利用可爱的IP形象吸引更多客户，增加品牌亲和力与用户粘性，同时打造独特的品牌差异化，增加产品竞争力。
With the improvement of living standards and the development of society, consumers pay more attention to safe, healthy and quality products, for the selection of maternal and child products, reliable products are the first element.
You Pomu is a six-month-old baby who is growing up healthily under her mother's care. In the process of growing up, her mother has many troubles, such as being cautious in the choice of maternal and infant products and feeling anxious, so her mother decided to be her own brand of maternal and infant stores, and You Pomu is her "chief experience officer" who strictly controls and carefully selects each product to keep her mother away from anxiety. Let the baby grow up healthily.
The combination of brand and IP can use the cute IP image to attract more customers, increase brand affinity and user stickiness, and create unique brand differentiation to increase product competitiveness.
