UnZip
Problem Statement
There are two major problems regarding our carry-ons. The limited access cause they require placement on a flat surface to access contents, and the organization challenges we may face at the airport when we want to store a jacket per se.
Market Exploration
Market Insight 

Leading brands are targeting the millennial population, which is the most significant consumer of the luggage industry.

Consumers in the market are leaning towards luxury luggage and backpacks. Many companies are crafting designer travel bags that are crafted beautifully to offer a luxury sense to their consumers.

There has been a notable growth in the luxury luggage market, seeking premium and aspirational travel accessories. Luxury brands, including Rimowa, Tumi, and Louis Vuitton, have gained traction among consumers who value both functionality and status.

Millennials often seek personalized and customizable products, and this trend extends to luggage. Brands that offer customization options, such as monogramming or unique color choices, are well-received by consumers looking for a sense of individuality.

Sustainability is a significant factor for millennials, and this extends to their purchasing decisions, including luggage.

Smart luggage, which may include features like GPS tracking, built-in chargers, and digital locks, aligns with the tech-savvy preferences of this generation.

Ideation Phase
Concept
UnZip carry-on boasts a multi-access design for ultimate packing convenience. The front opens completely like a clamshell, revealing the entire main compartment. 
It allows you to access everything you need quickly and efficiently, without the hassle of unpacking everything else. 
Specifics
The main material of this hardshell carry-on is Oryzite, made of rice husk. 100% sustainable and recyclable.
Final Design
UNZIP
Published:

UNZIP

Published: