Traveloka PayLater - Jujur Guna Banget Campaign
A campaign to highlight the usefulness of Traveloka PayLater in everyday life through a series of short, fun, and quirky 15-second videos, each spotlighting a unique selling point (USP) of Traveloka PayLater.
We introduce a fictional character named Paula as the connecting thread throughout the video series. Paula, who has many desires, wants, and needs, finds that all can be easily fulfilled with Traveloka PayLater, showcasing the service's convenience and versatility.
We introduce a fictional character named Paula as the connecting thread throughout the video series. Paula, who has many desires, wants, and needs, finds that all can be easily fulfilled with Traveloka PayLater, showcasing the service's convenience and versatility.
