A private presentation of the new EQS from Mercedes-EQ. Participants went into a world of progressive luxury, where digital technology, intelligence, status and comfort come together. The guests became adepts of the future and part of the digital activities in the format of a unique show revealing the advantages of the car.
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As part of the program, a holographic model of the EQS was floated in the air, and after materialized into a real car on stage. The set-up gave the feeling of a "portal" from which the EQS arrived - a guide to a new reality, to the world of the electric future of Mercedes-EQ.
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Our team create concept and scenario for the show and all program, stage design and prepared the entire audiovisual part of the event, including content and sound for the show.
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Drafts
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In the concept we wanted to depict the car as a guide to the future, and the screens were a metaphor for portals between worlds.
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Scetching & Concepting
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Year 2021
In collaboration with Larnilane
Stage design & stage directing
Art & creative direction
Production
![cinema 4d maxon redshift after effects adobe STAGE DESIGN 3d animation Event Design video mapping Opening Show](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b8cfeb195241673.663c79c4ed036.jpg)