B R I E F
Artificial intelligence technologies are capable of generating fake content and news. Distinguishing between what is real and what is fake is very difficult.
Pürmerak Club, on the other hand, promotes media literacy to raise awareness among people.
I D E A
We have prepared a captivating film to draw attention to the Pürmerak Club and to raise awareness about media literacy.
To grab people's attention, we created a fictional character who warns them against fake news. Our main message says,
"There won't be someone to warn you against fake content like this. Wake up from the fake up and join Pürmerak Club."
Gökhan Alp Aktaş Art Director
Kamer Hızal Copywriter
