Al Ain Water - Re-branding + Re-Launch Campaign | Print, Outdoor, Social Media, Digital + Instore
I developed the new positioning for the UAE's No.1 Water brand when they re-designed their bottle and logo. The positioning for the product was a companion that is with you through all phases and moments of your life. The new positioning line was Al Ain Water. Keeps you moving. This campaign line/tag line opened up a new phase of communication for the brand and it moved from being solely product centric communication towards more emotive and meaningful campaigns from this point onwards.
