This was a pro-bono project to raise awareness for TBWA's children's charity, Room 13. TBWA agencies around the world were tasked with coming up with something that the entire networrk could take part in for 1 day to rasie money for the worthy cause. 

 

We thought, instead of getting people to do something, why not get them to NOT do something for a day. And what can ad agencies all over the world afford to give up for a day in the name of a challenge? Coffee. All the money saved from banning the use of coffee machines and beans in the agencies was given to Room 13. Our concept from TBWA Hunt Lascaris was such a success around the world, that it has become an annual event.