"Ratimir" is the most renowned brand of meat products in the Far East of Russia. With nearly 30 years of existence, its range has significantly expanded over time – the "Ratimir" brand now offers a vast array of various sausages, semi-finished products, and gourmet meats in both high and mid-price segments.

We kept the corporate colour to ensure that consumers could easily recognize the brand on the shelf.

We refreshed the logo, modernizing it while preserving its Russian roots in typography. The logo underwent a two-stage transition: initially introduced alongside the updated brand communications, and later, a new version of the sign was introduced, featuring an enlarged silhouette of the hero Ratimir, eventually evolving into his portrait.