MGM RESORTS INT'L
WEB DISCOVERY EXPERIENCE
Role: Product designer, content designer
Helping hotel guests to find something unforgettable
A complete redesign of web navigation, brand and resort homepages, product category pages, product detail pages, and more—all powered by the brand new Vega Design System
Deliverables:
Web navigation
Parent brand homepage
20 Resort homepages
Entertainment & dining category pages
Entertainment & dining product detail pages
A new navigation...times twenty
Between the parent brand, 20 domestic resorts, and all the dining, entertainment, gaming, pool, shopping, and wellness options, the MGM Resorts web domain is home to over 3,500 pages. But there was nothing in the navigation structure tying things together, so guests had to take a trial-and-error approach, navigating multiple clicks deep through a narrow scope with hope they would find what it is they’re seeking.
We rearchitected the navigation to give visibility across resort brands, while exposing extra levels of hierarchy in a dropdown menu. Guests with a broader scope in mind could select a category or sub-category, while those seeking a specific endpoint could confidently get there.
Communicate the vibe
Existing resort homepages were simply a collection of cards for product offerings at each location or brand-wide offers—saying next to nothing about what makes each resort unique or worth booking.
We redesigned them with richer content, a more structured hierarchy, updated booking experiences, and a lot more personality.
Discovering the perfect experience out of thousands of choices
Las Vegas is a destination of massive scope and scale. Our guests needed a better way to navigate the hundreds of restaurants and entertainment options at MGM Resorts destinations. We redesigned category landing pages to introduce better filtering, give more hierarchy to offerings, and tie in relevant messaging for MGM Rewards.
We also designed a new template for product pages, featuring a large-scale restructuring of product content details to ensure guests could find what they were looking for.
