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    FlexTacy Fantasy Sports is a concept identity based on high-intensity Fantasy Sports play.
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FlexTacy Fantasy sports is a concept project derived from Fantasy Sports. The goal was to create a dynamic one-of-a kind mark. Using the shape of a heart as a shield to symbolize passion plus the iconic "x" as symbol for "you are here" and "blacklisting a player" are central. The iconic fingers are in the "gun" and "loser" position having a double conotation. All this with the invulnerable orange and black colors used by Bruce Lee make up a stunning statement for an ever-growing sport.