Unicef x Bluebird - Berbagi di Taksi Biru
All Indonesian children have dreams, but not all of them have access to the proper education system needed to achieve those dreams. This insight sparked the idea for this video, which depicts children joyfully playing a simple traditional game: "hopscotch". They move forward towards their dream, one step at a time, until they realize they cannot "finish" the game because there is no step available to advance to the last section, labeled: "a proper education".
All Indonesian children have dreams, but not all of them have access to the proper education system needed to achieve those dreams. This insight sparked the idea for this video, which depicts children joyfully playing a simple traditional game: "hopscotch". They move forward towards their dream, one step at a time, until they realize they cannot "finish" the game because there is no step available to advance to the last section, labeled: "a proper education".
The video's objective is to inspire viewers, especially those taking rides with Bluebird, to donate to children who lack access to education through UNICEF.