As part of a larger attempt to revitalize the Lancaster Avenue corridor in West Philadelphia, I created
a series of logos and system of promotional materials for a monthly, multi-venue series held on the second Friday of each month.
The system needed to be clear and extendable, able to provide a consistent look for events whether promotional materials were created by a sponsoring organization with greater resources or simply a small business. The logo and bottom bar were provided to merchants and could carry the brand throughout.
