Victor Lysy's profile

Advertising for the Darwin store

Implementation of an advertising project for the Darwin store featuring information about discounts on all models of smartwatches in celebration of the store's anniversary. The client requested adherence to the existing stylistic of the store's advertising banners. My tasks included developing stylistically identical banners for publication on Instagram (2160x2160), Stories (2160x3840), and for placement on the store's website (5600x2080). During the process, I utilized mockups of various smartwatch models available under a free license, SF Pro and Rubik fonts (as per the client's preference). I designed vector graphics for the watch display, integrated it into the mockup, then placed elements within rectangles, following the rule of thirds and maintaining proportions to allow potential customers to read the information correctly in the desired order. I worked on color accents and post-processing, including light and shadow adjustments, contrast enhancement, and quality placement of objects within the scene to enhance depth and volume.
Advertising for the Darwin store
Published:

Advertising for the Darwin store

Published: