The Pittsburgh Institute of Mortuary Science needed a strategy to incorporate their rebrand both on and off the web. They felt something was still missing, despite seemingly having all the pieces in place. Through a strategy consultation, a brand audit, and a website redesign, they have been able to elevate their mission and convert more leads in a short amount of time.
JC Design and Media was hired to help PIMS not only build a new website that incorporated the updated visuals of their brand, but also help enhance their overall strategy and bring their story to light.
Scope of work:
Brand Messaging Strategy
Website Redesign
Interactive Forms & Applications
Website Traffic Monitoring & Insights
Results in the first year post-launch:
Increased leads from across the nation
Noteable increase in applicants year over year
Organic search is the top traffic source, followed by direct search
26.7K organic users with a 45% bounce rate and 12K direct users with a 69% bounce rate in the first year after launching
A clear direction on their brand strategy, resulting in more effective messaging for their content marketing
Before: The team at PIMS stated prospects had a difficult time finding information on the site, with the application process also being confusing due to needing to go to a third party in order to apply. They wanted a more streamlined process, to convert more leads, and an emphasis on why they do what they do.
Now: The site focuses on the journey of the prospective student, guiding them through the pertinent information they need. It quickly addresses questions and concerns, makes the application process simpler by allowing them to apply directly through the site, and also shows the human and personal side of PIMS. See the full site and updates here.
