MAPRANG
Thai Cuisine
The name Maprang is of Thai original, resembles like a small, yellow mango. Most commonly used as a nickname for a cute/sweet girl.
Client Need & Problem Solving
The client, Maprang Thai Cuisine, wants to attract new customers and increase lunchtime sales by offering a special lunch combo and a free Thai Milk Tea. This lunchtime special solves a potential client need for a quick and affordable lunch option.
The restaurant likely targets a local customer base include residents, young families, busy professionals or people looking for a quick and delicious lunch option. This could include people who have traveled to Thailand or who appreciate bold and flavourful food.
Brand Identity:
The logo primarily uses red and yellow. These colours are commonly associated with Thai cuisine, evoking exotic spices, curries, and sunshine. A clean and well-designed logo can project a professional image, easier for customers to remember, plus creating a friendly and welcoming tone.
By implementing the new branding design, Maprang Thai Cuisine can increase its chances of attracting new customers and building a loyal base.