Design Brief
Product Overview: Buzz is not just a chocolate bar; it's India's first-ever edible caffeine chocolate. Equivalent to a cup of coffee, Buzz is designed to give you the energy boost needed to kickstart your day, make meetings interesting, and power you up before hitting the gym. It's compact, pocket-friendly, and the perfect on-the-go energy solution.
Design Objectives:
1) Emphasize the pocket-friendly aspect, highlighting its portability.
2) The design should prominently feature the theme of caffeine and energy.
3) Incorporate a "buzz ring" element to visually communicate the energizing effect.
4) Utilize vibrant colors associated with energy and caffeine.
5) Aim for a minimalistic design that communicates key information without overwhelming the consumer.
6) Infuse a youthful and fun element, catering to the target audience.
More coming soon...
