Brand creation: image, graphics, slogan, packaging, iconography, and website.
The brand is visually and conceptually focused on creating an attractive image to raise awareness of the use of products that are part of it. A return to the origins through graphics.
The brand is visually and conceptually focused on creating an attractive image to raise awareness of the use of products that are part of it. A return to the origins through graphics.
La sonrisa redonda. The round smile.
The consumer feels proud, joyful, and involved, reconciled with the planet.
The consumer feels proud, joyful, and involved, reconciled with the planet.
To capture the positioning in a graphical manner, the main focus is on creating a logo that is organic, biodegradable, but above all joyful and dynamic, considering the proposed communication strategy. To achieve this, a personal and unique lettering has been created, reflecting the defined values to be conveyed by the graphic image of GeoSmile.
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