Difference between Digital selling and Social selling 

Digital selling and social selling are two distinct strategies employed by businesses to drive sales and engage with customers in the digital realm. Digital selling primarily focuses on leveraging digital channels and technologies, such as e-commerce platforms, email marketing, and search engine optimization (SEO), to connect with potential customers and facilitate transactions. It revolves around creating a seamless online shopping experience, optimizing website content for search engines, and utilizing paid advertising to drive traffic and conversions. In essence, while digital selling is more transaction-oriented and emphasizes the use of digital channels for sales, social selling prioritizes relationship-building and leveraging social networks to drive engagement and conversions. Both strategies have their unique strengths and applications, and businesses often integrate elements of both approaches to maximize their online presence and drive revenue growth.