LAY'S MAX LAUNCHING
🔥💥 MAX UỐN LƯỢN, GIÒN CỰC ĐÃ 💥🔥
The challenge
Impressively launch Lay's new product innovation in Vietnam - Lay's Max,
with max stimulating trifacta: Max aroma (smell), max crunchy (feel) and max flavor (taste)
thanks to the product new deep-ridge shape.
Consumer Truth
A flat, so-so day without any sensational experience,
without any moment to remember at the EOD, is the biggest enemy.
without any moment to remember at the EOD, is the biggest enemy.
It’s like eating a plain snack without any flavor.
Creative Idea
Lay's Max Alive
Lay’s Max stimulates youngsters to fight against the flat moments,
and co-create max fun in their everyday life’s moments.
Creative Device
Max Deep-Ridge World
Client: Lay's Vietnam
Agency: Dentsu Redder
Sr. Account Manager: Thanh Phan
Account Manager: Thảo Nguyễn
Account Executive: Thư Nguyễn
Account Executive: Thư Nguyễn
Sr. Creative Director: Mai Lê
Associate Creative Director: Ân Nguyễn
Senior Executive, Creative with Impact: Thương Nguyễn
Executive, Creative with Impact: Phi Mạch
Jr. Art Director: Anh Lê
Senior Designer: Ly Cao
