Kieran Bentley's profile

Big Mood (Socials)

Big Mood (Socials)
Channel 4, 2024

Big Mood is a comedy from Channel 4, written and created by Camilla Whitehill, about two friends dealing with issues from bipolar disorder to losing the family bar.

I worked on socials for the show, editing the best moments for YouTube, Facebook, Instagram and TikTok.

In the lead-up to the show's release, I edited 'Comments Sense' with the stars of the show. This was produced by 4Studio Productions and London Real, and I had the chance to edit the junket footage into a fun, fast-paced quiz, working directly with Channel 4's commissioners to create a 5-minute edit that's gained 20,000 views, outperforming the junkets from Elle, Buzzfeed and Cosmopolitan. The edit was also praised internally, with the Head of Digital Commissioning calling it "super warm, slick and hooked me throughout."

We worked with cast to get clips from the show for their personal accounts, which performed incredibly well. The First Look on Nicola Coughlan's Instagram (4.1 million views), Maggie threatening to bite off 'Anything that dangles' (2 million views), and a clip featuring Sally Phillips (3.7 million views) all gained incredible numbers of views.

The show also performed fantastically on Channel 4's Instagram, with the Sally Phillips clip gaining 1.2 million views, and the Trailer gaining 520k views. The show overperformed on Facebook, particularly Maggie's psychiatrist (730k views) and the Pagan festival (420k views), and performed well on YouTube, with that same episode gaining 32k views.

Editing: Kieran Bentley
Producer: Owen Cooper
Motion graphics: Jonathan Metcalfe
Comments Sense: 4Studio Productions, London Real
Big Mood (Socials)
Published:

Big Mood (Socials)

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