Special project for JAGUAR
PERIOD:1 month
PLATFORMS: Basic MPORT.ua, support to Forbes.ua, and Minfin.com.ua
Special project
Samsung Wet & Dry
Tamer of asthma and allergies
///DiGiMedia
IDEA: to emphasize the anti-allergenic properties of the vacuum cleaner, in particular the presence of aquafiltering, through which the vacuum cleaner to effectively cope with dust, wool pets and other provocateurs of allergy.
PLATFORMS: DiGiMEDIA all site-targeted target audience
TARGETING: Ads will be targeted at people interested in allergy-related issues (search requests DiGiMEDIA resources or pereshedschie on such requests for DiGiMEDIA resources).
COVERAGE: 200 000 targeted contacts
When the user is on the go any of the sites the bottom of page will "walk" across the page like a cat footprints. When they reach the the opposite corner, there will be a cat. Then, the picture is transformed: on place the cat would be a vacuum cleaner Samsung Wet & Dry, and the cat will sit inside his bowl of dust. Left in place tracks will be the key message.
A vacuum cleaner with a cat inside and a strip key message will be in the corner of the page untiluntil a user closes it.
Special project Samsung Wet & Dry What vacuum cleaner protect your baby? ///DiGiMedia
IDEA: Children need quality cleaning.
PLATFORMS: Ivona, sections of Children, Pregnancy and may be extended to the section on Children tochka.net
In all sections of pages Banner premium format image: child with linework a vacuum cleaner and an inscription "How vacuum cleaner to protect your child?"
By clicking on the banner of his left across the screen emptying the trash, followed by in the same direction will leave his two cleaning vacuum cleaner - Samsung Wet & Dry and "Normal" vacuum cleaner. They will go to the left edge of the screen and "clean up" garbage - Samsung is good, and untitled - mediocre. When the vacuum cleaner will clean all to the opposite edge, at the point now at clean background image appears Samsung Wet & Dry and the key message. By clicking on the cross or after a preset time all rolled into banner premium format, but not in the teaser, and affirms form.
