Perth and Kinross Business & Enterprise Month
(Film Production by Morrocco Media)
Opening and closing animated sequences
Lower third captions
With a fairly open brief, I made use of the logo's graphic elements as part of the opening sequence. Support of the existing branding carries on throughout the section titles, captions and closing sequence by using a similar device.
To me, each hoop element suggests a physical destination or a personal connection. Furthermore this is reinforced by the connecting lines. This idea of meeting and joining together was the basis of the intro. A series of unconnected people and businesses, linking together to learn, to share and to solve problems.
I also played on the idea that these destinations, displayed in a similar way to the London Underground Map, could be physically different locations. This was true of the events and workshops that took place in the Perth area of Scotland.