BRIDGING DREAMS: A RAMADAN CAMPAIGN
FOR EDUCATION ABOVE ALL (EAA), QATAR
FOR EDUCATION ABOVE ALL (EAA), QATAR
Education Above All (EAA), Qatar, is dedicated to ensuring equal access to education for every child, irrespective of their socio-economic background. With the holy month of Ramadan approaching, a time of reflection, generosity, and charity, EAA sought to amplify their message and engage the community in their noble cause.
At MAH Design Strategy, we were privileged to collaborate with EAA on this significant campaign, aiming to draw attention to the critical issues of poverty, child labour, and the transformative power of education. Our visual concept is not just an artistic expression but a powerful narrative that bridges dreams and aspirations.
Visual Concept:
The heart of our campaign lies in a compelling visual metaphor: a hand drawing a line that bridges the gap between two worlds. On the left, we depict the challenges faced by less-privileged children - poverty, child labour, and limited access to education. On the right, we showcase the brighter side of the story - education, empowerment, and achievement.
The hand, representing generosity, support, and community, draws a line that symbolizes hope, opportunity, and the transformative journey from hardship to success. This simple yet profound image serves as a powerful reminder that together, we can bridge the gap and pave the way for a brighter future for all children.
