Zesty Lime
fictitious brand project
"Where artisanal meets luxury"
Zesty Lime is a fictional project born from my personal taste for another brand that had a lime scent soap. I liked it so much that I thought, well, why not create a brand entirely based on lime scent soaps just for funsies? So...here it is!
The idea behind Zesty is to bring a refined branding to a handmade product, combining the difference that artisanal craftsmanship can make with an elegant and collectible aesthetic.
Picture yourself transported to a sun-drenched orchard, surrounded by verdant lime trees heavy with fruit. With every lather, close your eyes and let the bright, citrusy aroma envelop you, awakening your senses and refreshing your mind.
