Brief:
The objective was to design a captivating campaign for Packages Mall commemorating Pakistan's Resolution Day on 23rd March. The campaign aimed to celebrate the nation's spirit and patriotism while promoting special offers and events at the mall.
Challenge:
Crafting a campaign that effectively honored Pakistan's rich history and significance of Resolution Day while maintaining brand consistency with Packages Mall posed a challenge. Additionally, ensuring that the campaign resonated with the audience and encouraged foot traffic to the mall required strategic planning.
Solution:
The campaign featured a striking banner and animated content for social media platforms. The banner showcased patriotic imagery and colors, accompanied by a powerful message honoring Pakistan's resilience and determination. The animated content incorporated dynamic visuals and engaging storytelling to evoke a sense of pride and unity among viewers. Strategic placement of the campaign across social media channels and mall displays maximized visibility and engagement. The campaign successfully celebrated Pakistan's Resolution Day, while also promoting Packages Mall as a destination for celebrating national pride and enjoying special offers.
The campaign featured a striking banner and animated content for social media platforms. The banner showcased patriotic imagery and colors, accompanied by a powerful message honoring Pakistan's resilience and determination. The animated content incorporated dynamic visuals and engaging storytelling to evoke a sense of pride and unity among viewers. Strategic placement of the campaign across social media channels and mall displays maximized visibility and engagement. The campaign successfully celebrated Pakistan's Resolution Day, while also promoting Packages Mall as a destination for celebrating national pride and enjoying special offers.
