Brand
Mi piace is a brand of high-quality body and hair care cosmetics. The brand's mission is not only to provide the best solutions for skin and hair but also to create a sunny, happy vibe during each care ritual.
Task
My primary task was to express this mission in the brand name, slogan, logo, branding elements and packaging design.
Concept
A brand name has no hidden meanings or associations. "Mi piace" means "I like" in Italian. When you feel good, you don't want to complicate things, you just want to keep it simple.
The logo font was chosen and modified to reflect the mood of the brand. The vibrant color palette helps the brand build a casual, friendly communication with the target audience.
A number of successful solutions were used for the packaging to make it stand out on the shelves.
The first is the vertical layout of the logo, which occupies a third of the front of package. This brand area attracts the attention of the buyer and helps to identify the brand very quickly. The second is the use of the original high font and clear thoughtful organization of information. And finally, simple geometric elements that visualize the main ingredients of the product.
The front of the package is designed in a way that the customer can easily identify the information and quickly make a purchase decision. And, of course, the design expresses the brand tone of voice, setting the correct communication with the target audience.
The front of the package is designed in a way that the customer can easily identify the information and quickly make a purchase decision. And, of course, the design expresses the brand tone of voice, setting the correct communication with the target audience.
