About the app:
"Sorter" is an application to help people sort waste.
Target audience:
1 Age: 18-35 years
2 Gender: Men and women
3 Income level: Medium and high
4 Target characteristics: Conscious youth and educated middle-aged people.
"Sorter" is an application to help people sort waste.
Target audience:
1 Age: 18-35 years
2 Gender: Men and women
3 Income level: Medium and high
4 Target characteristics: Conscious youth and educated middle-aged people.
Task:
Create a logo and other identity elements. Colors and fonts: shades of green and white, without excessive details. Fonts are light and concise.
Create a logo and other identity elements. Colors and fonts: shades of green and white, without excessive details. Fonts are light and concise.
Decision:
For the icon, it was decided to create a figure of a garbage man, and metaphorically convey the process of throwing out garbage. In order for the icon not to seem harsh, but to correctly embody the mood, I did not use straight shapes. It was important for the client to convey exactly the positive mood of the waste sorting process, to instill love and understanding of this process in everyone.
For the icon, it was decided to create a figure of a garbage man, and metaphorically convey the process of throwing out garbage. In order for the icon not to seem harsh, but to correctly embody the mood, I did not use straight shapes. It was important for the client to convey exactly the positive mood of the waste sorting process, to instill love and understanding of this process in everyone.
Graphic designer: Tsapiak Vasylyna
Motion designer: Marianna Voloshyn
Motion designer: Marianna Voloshyn
