The bottle is made from a food grade silicone which allows the user to mash fruit using its internal surfaces. Water or another liquid of the user's choice is then added to create a refreshing and nutritious drink. Once the drink has been finished, Imbue can then be reversed in order to be fully and effectively cleaned. 

 

By providing a fun and unique experience the user is more likely to try different combinations of fruit, which in turn will encourage them to meet their 5 a day fruit, vegetable and water consumption goals.