Overview:
In this project, I took on the task of giving Moove, a transportation company, a fresh new appearance. Motivated by my love for design and a real interest in what Moove does, I wanted to make their brand look better and more appealing to people who use their services.
Objectives:
Make Moove's brand look better so more people like it.
Show how diverse and inclusive Moove is through the pictures and words they use.
Make sure everything Moove shows people looks like it comes from the same place and is easy to understand.
Make Moove look like a leader in new ideas and making things easy for everyone.
Approach:
Looked at everything Moove was already showing people to understand what needed to change.
Chose pictures that show all kinds of people and things that make Moove special.
Made sure the words and how they look all fit together and are easy to read.
Made Moove's social media pictures more interesting and real so people would like them more.
Made sure everyone could see themselves in Moove's brand and feel like they belonged.
Chose pictures that show all kinds of people and things that make Moove special.
Made sure the words and how they look all fit together and are easy to read.
Made Moove's social media pictures more interesting and real so people would like them more.
Made sure everyone could see themselves in Moove's brand and feel like they belonged.
