Summer at Pret a Manger
Creating the entire Summer campaign using only the three food illustrations placed in store windows as a starting point.
While these assets were non-negotiable for in-store window displays and launch day assets, we decided to incorporate them into a much bolder and more vibrant overall art direction. The client had never used saturated colour to this extent before, so we pushed them out of their comfort zone but remained true to their brand by following their particular style of humour and preference for stripped back compositions.
CREDITS
Client: Pret a Manger
Agency: Byte London (now known as DEPT London)
Graphic and motion design: James Assock
Photography: Marcel Le Bachelet
Client: Pret a Manger
Agency: Byte London (now known as DEPT London)
Graphic and motion design: James Assock
Photography: Marcel Le Bachelet
