About Spreds
Spreds is a leading European investment platform. Think 'crowdfunding' of the professionalized kind. Their 40,000 members already invested over € 50 million. On their turn, the founders invested in Today for their new brand name and visual identity.
We derived the new brand name ‘Spreds’ ( < spreads, to spread) from their smart portfolio principle – it allows you to invest in several start-ups and scale-ups at the same time, thus spreading your risks.
Spreds also refers to ‘spread your wings’, what they gladly want the innovating businesses on their platform to do. Thirdly, a spread is a financial term, it's a risk indication of one investment over another, which makes it even more relevant for our case.
Typographically, 'spreds' has an intriguing mirror effect to it, almost identical upside down, like the interests of investors and start-ups are inextricably intertwined. The custom typography looks like small coins 'spread' all over. Nice detail: the S reveals a % sign, again referring to the funding activity of a certain percentage of the target sum.
