ARCHITECTURE PROMOTING PROJECT 建筑振兴计划是2022年下半年由几位建筑师好友发起的一次尝试重新定位设计的计划。
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SURE Design承担了APP建筑振兴计划项目中的整体VI设计工作。
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我们将原品牌Architecture Promoting Project的“A、P、P”三个首字母摘取出来，重新组合为“APP”词组，从而简化了阅读，同时建立起与应用程序“APP”的谐音关系，进一步减少了传播的成本。APP建筑振兴计划本身讨论相对专业化的建筑学内容，受众群体也以专业人士为主，当其名称谐音和一些简单的消费概念结合后，反而形成了专业人士传播话语中的轻松和幽默感。
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我们以APP字母本身作为设计元素，以建筑材料作为设计概念，将中英文以堆积的方式重新在图面上进行组合，在动图的设计上不断的震动，使其像积木一样不断的搭接、堆积，形成重组和振兴的动态感。
主持设计师：张烁
设计师：蔡若恒
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内容：VI，海报设计
周期：2022年8月1日
客户：APP建筑振兴计划
ARCHITECTURE PROMOTING PROJECT is an attempt to reposition design, initiated in the second half of 2022 by a few close architect friends.
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SURE Design undertook the overall VI design work in the APP design project.
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We extracted the initial letters "A, P, and P" from the original brand Architecture Promotion Project and recombined them into the "APP" phrase, simplifying reading and establishing a homophonic relationship with the application "APP", further reducing the cost of dissemination. The relatively specialized architecture content discussed in the APP forum itself is mainly aimed at professionals. When its name is homophonic and some simple consumption concepts are combined, it actually forms a relaxed and humorous sense in the communication discourse of professionals.
We use the letters themselves in the APP as design elements and building materials as design concepts. We combine Chinese and English in a stacked manner on the surface, constantly shaking the design of dynamic graphics, making them overlap and pile up like building blocks, forming a dynamic sense of reorganization and revitalization.
Principal Designer: Zhang Shuo
Designer: Cai Ruoheng
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Content: VI, Poster Design
Period: August 1, 2022
Customer: ARCHITECTURE PROMOTING PROJECT
