Ushering in a new era for the most disruptive app in dating. The backstory
In 2014, Bumble made history by forever changing the rules of dating — putting women in control of making the first move. 10 years later, Bumble remains one of the most empowering social platforms — championing
Kindness as the key to healthy and equitable connections.
In 2014, Bumble made history by forever changing the rules of dating — putting women in control of making the first move. 10 years later, Bumble remains one of the most empowering social platforms — championing
Kindness as the key to healthy and equitable connections.
What’s the challenge?
Create a campaign that celebrates Bumble’s 10-year legacy, while imagining what’s next for history’s most disruptive dating app. Your response should bring in audiences to discover (or re-discover) Bumble through
creative that centres Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.
Create a campaign that celebrates Bumble’s 10-year legacy, while imagining what’s next for history’s most disruptive dating app. Your response should bring in audiences to discover (or re-discover) Bumble through
creative that centres Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble.
Who are we talking to?
Get 18-29 year olds across the gender and sexual spectrum To see Bumble as the app that empowers a diverse range of identities By creating a campaign that celebrates a history of disrupting the status quo.
Get 18-29 year olds across the gender and sexual spectrum To see Bumble as the app that empowers a diverse range of identities By creating a campaign that celebrates a history of disrupting the status quo.
