Public Rec
Design Lead
Upon joining the team as Design Lead in 2021, my primary focus was on establishing solid foundations and refining processes for both the brand and its dedicated team. I diligently enhanced various aspects, from visual design guidelines to brand photography, in-store aesthetics, and the e-commerce platform. Each customer touchpoint received meticulous attention, ensuring strategic alignment, scalability, and heightened impact.
Client: Public Rec Role: Design Lead
