dairy bar redesign
curent dairy bar logo
Target Audience:
Uconn Dairy Bar is mostly made to target the visitors to uconn from what it seems having a real home ice cream parlor feel to it
The silly font for the dairy bar portion of the logo seems to appeal more to kids that are visiting
Pros:
- Clear Uconn branding
- Simple color scheme
- Well heigherachily structured
Cons:
- Clashing fonts
- Hard to read dairy bar portion
- Size difference
- Isnt fully accessible to people hard of vision
- Lack of correlation to icecream product
- Lack of real logo
COMPARABLE LOGOS
These are all successful ice cream parlors that both hit a large target audience but also hits important with how these logos that have recognizability
Common Pros:
-Large font
-Easily readable
-Simple color schemes
-Structured but rounded text
-Can appeal to both kids teenagers and adults
-Ice cream related phyisical logo
These differ from the uconn dairy logo because they all have a consistent feel to the image for every logo even when there are slight differences creating a more appealing and slick look.
Elements of a good logo
The elements of a good logo should follow as applied
-clarity in subject
-Visible easy to read font
-Clear message
-Simple but unique
-Consistent or cohesive looks
-Structured text but still stylistic
-Rounded text to be less aggressive on the text
How to improve the uconn dairy logo:
-Change the font difference to make sure the text has a more consistent feel to it
-Create a stylistic better structured text
-Make the text better readable
Target audience of uconn dairy bar
Uconn dairy bars current pull in audience:
-Small children
-People visiting the school
-Families on campus
Possible missing audience:
-Teens
-Young adults
-Current students at Uconn
REDESIGNED LOGOS
Primary logos
LOGOS
PROPERTIES
MOCKUPS
WEBSITE MOCKUP
