1. PHOTO + VIDEO SHOOT
1. GRAPHIC
2. LANDING PAGE
3. PRESS RELEASE
4. SOCIAL MEDIA - ANNOUNCEMENT
5. E-BLAST - ANNOUNCEMENT
6. WEBSITE POP-UP
7. DIGITAL VENUE SIGNAGE
8. OUTDOOR (DIRECTIONAL) SIGNAGE
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9. 'COUNT DAY' PHOTOS
IN SUMMARY:
Each year, staff members from every department collaborate to achieve our collective goal. In 2023, our venue's efforts resulted in the collection of over 26,500 toys for the Kansas City Metro Marine Toys for Tots, contributing significantly to Kansas City winning the National Toys for Tots Campaign of the Year title. Remarkably, the Overland Park Convention Center now holds the distinction of being the largest donation location in the entire Kansas City Metro, surpassing entire states per capita in toy donations.
The success of our owned and earned media campaign highlights the transformative impact of community collaboration and compassion, underscoring the profound difference we can make when we work together.
Note: This was a complete owned/earned campaign with the only spend going toward photography and sleigh rental. All other assets were completed in-house, including videography which was done through our in-house audiovisual team.
