State Farm Senior Capstone
Competitive Advertising Class
Competitive Advertising Class
This was the final hurdle to jump before graduation. We had a case study. Client: State Farm Insurance. Goal: Get twenty-somethings to choose State Farm over the other guys. Our approach? LiveforThere, a super stylized, editorial-touchy-feely campaign that focused on getting these 18-25-year-olds "there"--whatever "there" meant to them.
I wore a bunch of hats throughout this process. I was involved in brainstorming, proofreading and re-writing the book and presentation script and coming up with our TV spot concept and copy. I was also the only girl on the presentation team, which included memorizing a huge script, helping with the Keynote and generally just being a bad-ass.
We took second place in the region.