THE WAITING TALE.
People do not read for many reasons, but mostly because they think they never have time.
Actually, there are many moments in the day when we would have time to do many things, such as reading a few pages of a book or a story.
One of these moments, is waiting at the bus shelter, where we usually spend those minutes with our cell phones in hand, when we could use this time to do something more productive.
Feltrinelli, in collaboration with ATM, wants to give everyone the opportunity to read at least one short story a day, generating short stories to be projected on the screens of bus shelters, highlighting the reading time, which will coincide with the time of waiting for the bus.
