NIO ET5
Launch Assets
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Launched in 2021, the ET5 is NIO's youngest and most performance-driven car. It is a sedan designed to ignite the senses. Each detail was designed with colorful and bold decisions, pushing NIO's progressive DNA years ahead.
I was lucky to lead the development of the launch film, animations, still photography, VIS graphic design and overall creative direction with the help of incredibly talented (and resilient!) global vendors.
I was lucky to lead the development of the launch film, animations, still photography, VIS graphic design and overall creative direction with the help of incredibly talented (and resilient!) global vendors.
Launch film shot in beautiful LA with the help of the fine folks at 72&Sunny.
The campaign imagery have been created with a blend of photography and CGI by the talented friends at INK and the studio stills and animations were developed in Full CGI with the incredible folks at SaddingtonBaynes.
Besides all the CG and art direction that goes into developing assets for a car launch, the most fun part is when it all comes together in a cohesive visual identity. Each car had its own VIS, informed by the same creative idea behind the assets, resulting in a holistic and strong identity.
VIS
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