Campaign Design for Fable & Mane's Moisturizing Volume Spray
We recently had the opportunity to work with Fable and Mane - a beauty brand that specializes in hair care products inspired by Ayurvedic Indian traditions. We worked on the end-to-end Visual Language for their new product - the Moisturizing Volume Spray.
Our first task was to understand the product and it’s ingredients. We studied the brand language, past campaigns and finally landed on creating a vibrant, maximal illustration to synergize with the brand. The design was then translated onto the PR Kit! We created a book-like box that held the products and it received a lot of love.
The campaign visuals were centred around the ingredient illustrations - we incorporated them as primary elements with the foliage as supporting elements to give the collaterals an appealing look and feel.
We also worked on the end-to-end campaign design; from the visual language, the press release, the marketing deck, emailers, in-store event collaterals and even the advertisements!
