Anastasiia Potapchuk's profile

Concept design of identity

"Spirograph" - an art school in Lviv, founded in 2003. Its mission is to teach art to everyone, regardless of age, social status, or nationality. Experts from various fields of art, teachers from higher educational institutions, and well-known cultural figures share their knowledge and experience with students. 
The training programs are quite diverse, ranging from "Creative Preschooler" for children aged 3 to 5 years to specialized courses for architects. 
Directions included: theatrical art, fine art, school of future architects, art history, dance art, creative preschooler, foreign language.

Logo grid
The logo should convey the idea of the institution itself and its purpose. Since the school is called "Spirograph," the main geometric shape is a circle. Spirograph patterns are quite complex, so it was necessary to simplify this image to make the logo look more modern and aesthetic.
The most popular directions of the school are fine art and theater. It was the theater that inspired me to create the face idea. The face symbolizes the mask, which is the main symbol of theater and art in general. It is with this mask that the muse of tragedy, Melpomene, is depicted. My interpretation of the mask is very similar to the faces painted by Pablo Picasso. His works have become part of my inspiration.
Cubism conveys the visual component of the school. Mostly, the students of "Spirograph" are children and teenagers up to 16 years old. Bright colors and sharp contrast with black embody youth, life, and, of course, the idea of creativity.
Concept design of identity
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Concept design of identity

Published: