This zine boldly dissects gender double standards in Indian advertising, particularly focusing on fairness products. It challenges the conventional portrayal of men and women, shedding light on harmful stereotypes. The layout, vibrant in bright yellow, defies norms with unconventional text placement and full justification—a deliberate choice to engage readers in an unconventional journey through its pages. Each turn reveals a deliberate disruption of the ordinary, inviting readers to confront the uncomfortable truths hidden beneath the glossy surface of advertisements.