Art Direction of the logo design and advertising campaign for the new Entertain This!, a site for everything pop culture, celebs and entertainment, a USA TODAY Life initiative. Designs for print and digital.
While concepting for the campaign, I found a delightful collection of vintage photos that could playfully represent hollywood glam as well as show the timeless look of surprise and enjoyment of reading the Daily Dish on USA TODAY Life's newest source for pop culture. We brought in color and devices to give the images a current look. My team and I also studied the conversational language of the articles on the site to create a tone of clever intrigue in the copy.
For the logo design, I brought in lowercase letter "i's" for a playful, bouncy look. Using a lighter version of the brand purple allowed for it's own distinct look while remaining within the visual realm of USA TODAY brand.
While concepting for the campaign, I found a delightful collection of vintage photos that could playfully represent hollywood glam as well as show the timeless look of surprise and enjoyment of reading the Daily Dish on USA TODAY Life's newest source for pop culture. We brought in color and devices to give the images a current look. My team and I also studied the conversational language of the articles on the site to create a tone of clever intrigue in the copy.
For the logo design, I brought in lowercase letter "i's" for a playful, bouncy look. Using a lighter version of the brand purple allowed for it's own distinct look while remaining within the visual realm of USA TODAY brand.
