ST Unitas Blog
1. Setting the direction of your corporate newsletter & blog
2. Develop branded content
3. design concept and deliverables
2. Develop branded content
3. design concept and deliverables
THE CHALLENGE
ST Unitas is an edutech company that provides various educational services from infants to adults. They wanted to share the direction of the company with their customers and started a blog project to share their hopes and dreams, which are the intrinsic value of education, with their customers through their blog and newsletter.
ST Unitas is an edutech company that provides various educational services from infants to adults. They wanted to share the direction of the company with their customers and started a blog project to share their hopes and dreams, which are the intrinsic value of education, with their customers through their blog and newsletter.
THE OUTCOME
ST UNITAS asked themselves, "Can the life opportunities enjoyed by the 1% be enjoyed by the marginalized 99%? We believe that everything we make now creates an opportunity to change someone's life." Many companies use branded content to communicate their message. Research corporate blogs and look for those that communicate an essential message about learning.
ST UNITAS asked themselves, "Can the life opportunities enjoyed by the 1% be enjoyed by the marginalized 99%? We believe that everything we make now creates an opportunity to change someone's life." Many companies use branded content to communicate their message. Research corporate blogs and look for those that communicate an essential message about learning.
A "branded" blog is one that is oriented toward
1) Setting the direction
1) Setting the direction
2) Planning and writing content accordingly
3) Conceptualize and deliver results Content was posted once a day.
3) Conceptualize and deliver results Content was posted once a day.
Blog Direction Derivation Process
Blog concept derivation process
